In the definition provided by Techopedia, the customer relationship is described in this manner: a business process in which client relationships, customer loyalty, and brand value are built through marketing strategies and activities.
An easier way to understand it is to contemplate how you have worked for customer retention and how you keep them happy. In a nutshell, CRM is all about building a strong relationship between your customer and you. Also, in a relationship marketing thesis, you examine all the factors that track the success of your marketing.
So, when you have chosen your topic, it will be time to focus on the background of the study. The more detailed your research is, the greater will be the impact of your work on the mind of the supervisor. So, it is advisable to research your thesis topic as effectively as you can.
You can also get thesis help online from a professional service to devise a relationship marketing strategy for your work. It shall make your work considerably easier.
Writing the Best Relationship Marketing Thesis – Step-by-Step Approach
For writing the best relationship marketing small business thesis, you will have to devise a detailed research strategy from the start. Per a report by SurveySparrow, 80% of the future expected profits of an organisation come from 20% of the existing loyal customers.
You will have to analyse all the factors responsible for customer retention and highlight the benefits of relationship marketing in your thesis. The best way to structure your thesis is given below:
1. Structure the Initial Idea
The very first aspect that you must be clear about is understanding the difference between the context and theory of your work. For a relationship marketing retail thesis, you have to compare the strategies of your competitors and then come up with your best-devised policies for work.
You will have to take care of these factors when structuring the initial idea of your thesis:
a) Context
In the context part, you discuss the scope of the study, but it does not reveal much about the details of what your study is going to be about. You can narrow down the contexts of a study to various factors, such as differentiating it into consumer groups, products/services, and markets.
The better the context of your study is, the clearer will be the effect of your work. Therefore, you must work on providing the specific background of your work.
b) Theory
Here, you tell the reader that the background research of your work is complete and prove it by providing the reference of many studies. The first step is to read the existing studies on your topic and establish their relevance to your work.
The sources of such pieces of information are the following:
- Google Scholar
- The quest for research gaps
- The digital library of your college
- Google Books
- Research journals
Basically, this portion is all about writing the literature review of your relationship marketing thesis. You must make sure that the literature review is gathered from credible and reliable sources available online or in physical knowledge repositories.
Relationship Marketing: Concepts, Theories, and Cases provides a detailed insight into different marketing structures. An example is given here:
2. Specify Your Research Aim
Once you have provided the reader with the main theoretical concepts of your work and the context of your study, you will have to define the research aim. It is a statement that tells the audience what you want to achieve by your research work.
It should not be longer than two sentences and must always state the details of theoretical concepts to be applied to your study.
3. Define the Research Objectives
When defining the research objectives, you briefly state the overall steps on which your study will be based. There is no obligation on you about the number of research objectives, but the number should not exceed the limit set by the relationship marketing thesis handbook.
It also explains the data collection methods of your dissertation. Majorly, it tells the reader about what you want to achieve by your study.
For example, you can tell the readers that you want to increase the customer lifetime and want to build relationships with short-term clients. Discuss the role of social media in improving the customer feeling and achieving your objectives.
4. The Structure of the Thesis
When you structure your relationship marketing SME thesis, you make things easier for you. Divide the contents of your research work into different portions and ensure that each section of your work, as defined in the thesis handbook, has relevant content in it.
Here is how you divide the contents of relevant information for the individual sections of your work:
The main sections of your thesis are the following:
- Introduction
- Literature Review
- Methodology
- Data Analysis
- Results
- Discussion
- Conclusion
- Reference List
You need to remember that customer acquisitions through positive word of mouth enhance brand loyalty and improve the quality of customer experience with your organisation. Each section of your work should relate the relationship marketing and customer loyalty with each other.
5. Wrapping Up the Final Results
So, here comes the last part of writing a thesis on relationship marketing in convenience stores. You will have to keep the following pointers in mind when working on your relationship marketing thesis:
- Define the context of the study you are conducting.
- Elaborate on the theoretical concepts of study per your topic.
- Highlight the key aims and objectives of your work.
- Pinpoint the basic objectives of your research and link them with your topic of study.
You must not forget to discuss the details of your work with the supervisor. Even if he makes a bad joke, laugh at it as if you dearly enjoyed it – because not doing so will make things awkward for you.
The last thing to remember here is to revise your work at least twice and figure out any discrepancies in the contextual rhythm of your arguments. It shall increase the credibility of your work in your eyes.
Conclusion
For an effective relationship marketing thesis, you should follow the guidelines we have mentioned in this article. Make sure that the marketing campaign you design increases individual sales and increases the long-term customer base of the firm you are working for.
Your relationship marketing thesis strategy should be well-crafted enough to clearly make your readers understand the contents of your work. Also, there must be no contextual, syntax, or grammatical issues in your papers. You can hire a thesis editing agency like Affordable Dissertation UK to proofread your thesis, too.
